Six Shopify store audits, written in full and delivered as PDFs. Brand names removed out of respect for the prospects. Scan the cards for a snapshot, or use the explorer below to walk through the full five-axis score on any of them.
Each card summarises the diagnostic and the two highest-impact recommendations. Hover any card to see the five-axis score. Identifying details are removed; the substance of each audit is real.
Paid foundation in place; CAPI gap was leaking roughly 30% of Meta signal. Two-week rebuild plan focused on conversion API and a single hero-product test.
Mature paid program with strong creative cadence. Gap was in TikTok-specific hooks and post-purchase flows tied to the highest-margin SKU.
Above our typical revenue range, used as a teaching case. Looked at scale-stage signal degradation and creative fatigue cycles on a high-spend account.
Early stage. Margins tight, but founder is camera-ready and content output is consistent. Audit advised holding paid until COGS supports the math.
Functional beverage with retail traction. Audit found Shopify checkout was leaking attribution to wholesale; recommended sub-brand domain split for paid.
Unaffiliated near-name pages on Meta and Google were hijacking discovery. Audit flagged this as a P0 brand-safety gap before any paid spend decisions.
Every Rootline audit follows the same seven-section template and lands on a five-axis score. Pick any audit below for the full read, straight from the deliverable.
Hero product clearly identified. Organic-to-paid funnel established. Review base is healthy and Trustpilot is claimed.
Paid foundation in place; CAPI gap was leaking roughly 30% of Meta signal. Two-week rebuild plan focused on conversion API and a single hero-product test.
Seven sections, written in a single working day. The audit is the wedge product, not a leadgen gimmick. We’ve told brands they’re not a fit. We’ll tell you too if that’s what the document says.
A written teardown of your paid + organic setup, the two things we’d ship first, and a proposal. Or an honest reason we’re not the fit. We tell people no for a living, if it’s wrong, we’ll say so.