Guarantee a number
Not leads, not jobs, not revenue. We do not control your close rate, your pricing or how fast you call people back, and anyone putting a number in writing is guessing with your money.
AboutBuilt for one job.
Built for one job.
Filling a service calendar.
Rootline answers the calls your business does not pick up, and runs the marketing that makes the phone ring in the first place. One flat monthly fee covers the work. Where advertising is involved the ad spend is separate, always on your own card, and the work gets judged on booked jobs rather than on impressions.
What we do, and who for
Most local service businesses do not have a marketing problem. They have a nobody-owns-it problem. The ads, the landing page, the tracking, the missed call at two on a Tuesday, the quote request that sat unanswered until Thursday: every one of those belongs to somebody different, or to nobody, and the gaps between them are where the money goes.
So we start at the end of that chain rather than the front of it. The AI front desk answers the calls you do not pick up, at any hour, and books the job during the call. That needs no advertising at all, which is why it is where nearly everyone should start.
When the problem really is that not enough people are calling, we run the campaigns too: the ads, the page they land on, and the tracking that proves what actually happened. That side works in a small number of trades rather than all of them, because what counts as a good lead in roofing is not what counts as one in restoration, and an agency treating them the same builds the same account twice.
Why the fee is flat
A flat monthly fee makes every part of that chain our job rather than a line item to be quoted separately.
It is also the reason the front desk exists as its own package rather than an upsell. If answering the phone properly is what your business actually needs, you should be able to buy that and nothing else, without funding an ad budget to get at it.
If the fastest way to fill your calendar this month is fixing how the phone gets answered rather than buying more clicks, that is what we go and do, and it costs you the same either way. Nothing in the pricing quietly pushes the work toward one channel over another, which means the only thing left to improve is whether it works.
Who runs it
One operator. No handoff.
Rootline Marketing LLC is a Nevada-registered agency founded in 2026. Rootline is Sean McKinley. He founded it and he runs it.
The person who builds your front desk is the person who runs it. It does not get handed to a junior after you sign, and there is no account manager between you and whoever is actually in the system. When you email, you get an answer from someone who has it open.
That is the upside and the limit in the same sentence. There is a ceiling on how many accounts one person can run at this level of attention, and when it is reached the answer is no rather than a quiet thinning out of the work for everyone already signed.
What we will not do
Hold your money
Ad spend goes on your card, direct to the ad platforms. We have never invoiced a client for media and we do not intend to start.
Hold your accounts hostage
The ad account, tracking and leads are in your name from day one. If it ends, nothing has to be handed over, because none of it was ever ours.
Take work we cannot do
No SEO, no filming, and no trade where we do not think we would do a good job. We would rather refer it out than take it on and hope.
Publish a client's numbers without permission
In writing, specifically, and not the vague kind. That holds whether or not the name is attached, because in a defined service area a description is often identification.
Let the assistant quote a price
It will not name a figure, negotiate one, or agree to one, in any vertical, at any package. Price, insurance, emergencies and unhappy customers stop it and get a person. That refusal is the product working, not a gap in it.
Take your phone number
We never port a number. You keep it, your carrier and your bill, it only ever picks up the calls you did not take, and you can switch the whole thing off with a code from your own handset without calling us first.
Take on more than we can run properly
There is a ceiling on how many accounts can be run at this level of attention, and we would rather say no than quietly thin out the work on everyone already signed.
No charge, no obligation
Fifteen minutes, and you hear it
We build one on your own website, you call it from your cell and ask it what a customer would ask. Then you tell us what you thought. No charge, no deck, and if it is not a fit you will get that on the call rather than in a proposal.