Who can listen to my customers' calls?
The people in your business who you give a login to, and Sean. Rootline is one person, so the honest answer to this question is a name rather than a department. Every month a sample of conversations gets read to find what the assistant got wrong and fix it, which is part of what the fee pays for.
Where does it live?
In the United States, in our CRM and conversation platform. Nothing is stored outside the US, and nothing is moved anywhere else without telling you.
How long do you keep the recordings?
90 days, then they are deleted. The written record of who called and what they wanted stays with your lead records, which are yours and stay with you. A short window is deliberate: the recording is useful for the month we spend tuning the assistant, and after that it is a liability sitting on a hard drive.
Are you training AI on my calls?
No. Not our own assistant, not anyone else's model, and never another client's. Your calls do your work and nothing else. This is the single most common question and the answer does not have a caveat attached to it.
Do you make a voiceprint of my customers?
No. We do not use voice biometrics, speaker identification or voice authentication, and we have not switched on any feature that would. The assistant turns speech into text so it can hold a conversation. It does not identify anyone by the sound of their voice and it does not match a caller against a stored voice profile.
Whose data is it?
Yours. You are the controller of your callers' information and Rootline is your processor, which is a legal distinction that matters: we act on your instructions and we cannot decide to use it for something else. The recordings, transcripts and summaries are your data, and if the engagement ends you take them with you.
Do my customers know they are being recorded?
Yes, before they say anything. The assistant states that it is an AI and that the call is recorded at the very start of the call, before it asks a single question. That notice stays inside the recording permanently and is never trimmed off it. Several states require every party to a call to consent, which is why the notice comes first rather than somewhere in the middle.
Can you see the rest of my accounts?
Only what you grant, and only read only. Typically that is your ad account and your analytics. Read only means we can see it and change nothing in it. You can revoke it yourself in the platform at any time without telling us first.