01
We run the ad account
Operator access on Meta, TikTok, Google and YouTube. Existing campaigns get paused at kickoff. Every campaign that runs from day one is one we built, named and tagged.
Performance marketing for Shopify brandsWe run the ad account.
We run the ad account.
You pay a cut of what it earns.
Rootline takes over Meta, TikTok, Google and YouTube for Shopify brands doing $30k–$100k a month. We run every campaign end to end and charge a percentage of the revenue our campaigns drive. No retainer. No management fee. No setup fee.
The model
Three moving parts. That’s it.
We take over the ad account. Our campaigns generate revenue. We take a percentage of that revenue. Everything else is operating procedure designed to keep it honest.
02
You pay a cut of campaign revenue
10–22% of revenue attributed to our campaigns at the UTM / pixel / platform level. Tier depends on scope. No retainer, no management fee, no setup fee, no spend markup.
03
We reconcile monthly
Monthly invoice pulls directly from Meta, TikTok and Shopify reports, the same numbers you can see in your accounts. If campaigns didn't earn, we don't invoice.
- Your card funds ad spend directly on the platform.
- Your Business Manager holds the accounts.
- Revoke access in two clicks.
- Shopify reports are the source of truth. Same dashboard as ours.
What we run
Three services. That’s the menu.
We don't sell SEO, web development, cold calling, influencer management or fulfillment. The fewer things on the menu, the better each one gets.
01
Paid ads
Meta, TikTok, Google and YouTube. Full account takeover, structure rebuild, pixel + CAPI verification, audience and creative testing in two-week sprints.
MetaTikTokGoogleYouTube
02
Social management
Feed posts, Stories, Reels, captions, scheduling and community on Instagram and TikTok. Stays on-brand with the creative running through paid.
InstagramTikTokReelsStories
03
Content direction
Shot lists, ad scripts, hook variations, creative briefs. You or your UGC creators film. We tell you exactly what to shoot and why.
Shot listsScriptsHooksBriefs
Fees
A percentage. Never a retainer.
The fee is a percentage of revenue attributed to the campaigns we build and run. Not lift-over-baseline, not your total store revenue. Pick the smallest tier that covers the work you need run.
The three tiers
One percentage. Pick your scope.
- Ads onlyPaid takeover across Meta, TikTok, Google and YouTube.10 – 12%Paid takeover across Meta, TikTok, Google and YouTube.
- Ads + socialPaid + full IG and TikTok social management.13 – 16%Paid + full IG and TikTok social management.
- Full servicePaid + social + content direction end to end.16 – 22%Paid + social + content direction end to end.
The percentage applies to revenue attributed to the campaigns we build and run. Ad spend sits on your card, on platform. We invoice off the same Meta, TikTok and Shopify reports you can see in your own dashboards.
Free, no obligationSend us your Shopify store.
Send us your Shopify store.
We’ll send back the diagnostic.
A written teardown of your paid + organic setup, the two things we’d ship first, and a proposal. Or an honest reason we’re not the fit. We tell people no for a living, if it’s wrong, we’ll say so.