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AI front desk

Somebody called you at nine on a Saturday. Nobody picked up.

Right now that call goes to voicemail. By Monday they have called somebody else. This answers it instead, asks what they need, and books them in while they are still on the phone.

$500 to set it up, $500 a month. No contract, cancel any time. No ad spend, and nothing to buy on top.

Hear it yourself

The fastest way to understand this is to hear it. On a 15 minute call we build one on your own website and you call it from your cell, on speaker.

A call, start to finish

This is what it sounds like

Nine on a Saturday. The call you would have lost, answered, qualified and booked before it ended.

The line worth watching is the one about price. It does not guess and it does not stall. It names who will answer and when.

Incoming call
Saturday, 9:04pm
Hi, a neighbor gave me your name. I need a quote on a roof replacement.
You've reached Miller Roofing. I'm an AI assistant and this call is recorded. Happy to get that booked in. Whereabouts are you?
Bell Street, over in Sparks.
That's inside our area. Estimates are free. I've got Tuesday at 9, or Wednesday afternoon. Which works better?
Tuesday's good.
Roughly what does something like that run?
I don't quote prices. That's Dave's call once he's up there and seen it. He'll have a real number for you Tuesday.
You're booked for Tuesday at 9. I'll text you a confirmation now.
Booked, Tuesday 9:00amAdded to the calendarDave notified

An example of how a call goes, not a recording of a real customer.

The work

What it does

Your phone rings first. This only ever gets the ones you did not answer.

Answers the ones you do not

At any hour, on any day. This only ever picks up what you left.

Answers real questions

Out of your own words: what you do, what you will not do, where you go, when you are open.

Books during the call

Books, reschedules and cancels in your calendar while they are still on the line, not after.

Qualifies the job

What it is, where it is, how urgent it is, and how to reach them.

Forms and chat too

Every web form fill answered, usually inside a minute, plus the chat on your site. Same assistant, one place.

Confirms, then reminds

The confirmation straight away, then at 24 hours and 2 hours, then no show recovery if they do not turn up.

Leaves you the receipts

A transcript, a recording and a written summary of every call.

The routing

Where a call actually goes

Your phone is the first thing in this diagram, and the escalation branch is drawn at the same weight as the booking branch. Both of those are on purpose.

Somebody calls your business

Any hour, any day. Nothing about your number changes.

Your phone rings first

This never gets ahead of you. If you are on another call or your phone is off, it picks up instead of your voicemail.

Nothing else happens

You handle it, the same as you always have. The front desk never comes up.

The front desk answers

Usually inside a minute. It says it is an AI assistant, then asks what they need.

Price, insurance, an emergency, or upset

It stops, says one line, and puts a person on it. It does not try to book them for Tuesday.

Anything else

It answers from your own words, qualifies the job, and books it into your calendar during the call.

Confirmation, then reminders

Straight away, then at 24 hours and 2 hours. Plus a transcript, a recording and a summary for you.

The limits

What it will never do

This is the part I would want to know first, so it goes first. Four conversations stop it and get a person on the phone.

Quote a price

It will not name a figure, negotiate one, or agree to one. Pricing is where a job is won or lost, and that conversation is yours.

Handle an insurance question

Coverage, claims and deductibles stop it. Getting one of those wrong costs a customer more than a missed call does.

Take an emergency

Words like emergency, leak, flood and gas stop it dead. It says one line and gets a person. It does not try to book them for Tuesday.

Manage an unhappy customer

The moment somebody is upset it stops and puts you on it. Nobody has ever been calmed down by a machine.

I am not putting a robot in charge of the conversations that decide whether somebody trusts you.

It says up front that it is an AI assistant and that the call is recorded, before it asks you anything. It does not pretend to be a person, because getting caught pretending is worse than just saying it.

It will get something wrong at some point. There is a list of things it will never say, and a list of words that stop it and get you, so the damage is bounded. I read the transcripts every month and fix what it got wrong. That is part of what the fee pays for.

Your line

You keep your number

Nothing moves. Nothing gets handed over.

Your number stays yours, your carrier stays your carrier, and your bill stays your bill. We never port a number, on purpose: porting is hard to undo and forwarding is not.

Your phone rings first. This only ever picks up the calls you did not take. During the day, if you answer, it never comes up. It is not answering instead of you. It is answering instead of nobody.

Setting it up is a code you dial from your own handset. It takes about two minutes and we walk you through it. If you ever want it off, you dial another code and it is off. You do not have to call me first.

The price

What it costs

$500a month

plus $500 once, to set it up.

No contract. No ad spend. Nothing else to buy.

  • The monthly fee starts the day you go live, not the day you sign. You do not pay for a month where it is not answering your phone.
  • Cancel any time, at least 7 days before the next billing date. There is no term and no buyout.
  • 500 voice minutes a month are included. That is a fair use figure, not a meter that cuts off. Past it, $0.35 a minute, billed the following month.
  • The setup fee is not refundable, and it is not waived. It pays for the build, which happens whether or not you stay.
  • Everything by text, which is the post call follow up and the text reminders, switches on once the carriers approve the number we set up for your business. That can take up to two weeks. Everything else is live on day one.

If you leave

No contract is the easy half of that sentence. The harder half is what happens to the recordings of your customers, and to the assistant you spent a month teaching about your business. So here it is before you ask.

  • You switch it off yourself. The forwarding is a code you dial from your own handset. You do not have to call me, give notice for it, or wait for me to action anything. Dial the code and your phone stops forwarding.
  • Everything gets sent to you, without being asked for. The transcripts, the summaries and the call records, plus the knowledge base the assistant was answering from, which was built out of your own words about your own business. That is yours. Take it to whoever comes next.
  • Recordings are deleted after 90 days, whether you stay or not. The written record of who called and what they wanted stays with your lead records, which are yours.
  • We never trained anything on it. Not our own assistant, not anyone else's model, not another client's. Your calls did your work and nothing else.
  • One person has ever listened to them. Rootline is me, so the honest answer to "who can hear these" is a name rather than a department.

Where the data lives, how long it is kept and what we will never do with it is set out in full on the security page, including the things we do not have.

Your side of it

You see everything

Every call, chat and form, what was said, what happened next, and the recording. In a login you check at 6am without emailing anyone.

You also get an alert the moment anything escalates, so you never find out about an upset customer a day late.

Everything that came in
Your login, not a report we email you
WhoWhat they wantedWhat happenedWhen
Marcus D.
Roof replacement estimateBookedSat 9:04pm
Priya R.
Asked about a priceSent to youSat 8:12pm
Dale W.
Leak, water coming throughSent to youSat 6:47pm
Anne-Marie T.
Gutter clean and inspectionBookedFri 4:30pm
Jonah K.
Hung up before bookingFollowing upFri 2:18pm
Recording on every callFull transcriptWritten summary

An example of the view you log into. Not real customers.

Connections

What it plugs into

No new system to learn and nothing to migrate. It answers on the line you already have and books into the calendar you already use.

Answers on

Front Desk
  • Your existing phone line
  • Chat on your website
  • Your web forms

Books into

Front Desk
  • Google Calendar
  • Outlook and iCloud
  • Email confirmations

Also answers on

AI Operations
  • Facebook Messenger
  • Instagram DMs
  • Google Business Profile

Pushes bookings into

AI Operations
  • Your field service software

ServiceTitan, Housecall Pro, Jobber and the like. We check yours has a usable path before you sign, and tell you if it does not rather than find out afterwards.

Be honest with yourself

Who this is not for

Turning somebody away in the first two minutes is cheaper for both of us than a cancellation in month two.

  • Fewer than 30 calls and form fills a month. If the phone is quiet, this has nothing to catch, and the honest answer is a campaign or nothing at all.
  • Anyone whose real problem is that not enough people are calling. That is a different fix and it costs more.
  • Anyone who wants it to quote prices. It never will, at any price, deliberately.
  • Anyone whose staff will not work the appointments it books.
  • Anything HIPAA covers. Medical, dental, chiropractic, physical therapy, med spa and mental health are outside what we take on today, because every call here is recorded and transcribed and those settings hold that data to a standard we have not built for yet. Attorneys, insurance and financial advice are out for the same reason: the assistant would be one question away from a regulated answer.
What happens next

Fifteen minutes, and you hear it

Before the call I build one on your own website. You put me on speaker, call it from your cell, and ask it what a customer would ask. Then you tell me what you thought.

If it is not a fit, I will say so on the call rather than send you a proposal.

(775) 380-8324Book