It does not much care
what your trade is.
The front desk cares about three things: whether the phone rings, whether you miss some of it, and whether the job gets booked rather than dispatched. Plenty of trades fit that shape.
Five of them carry deeper pages, because the paid media side needs a real read on how that trade's ad account behaves and we only have that for five. Everything else gets a name and no invented analysis, which is the honest way round.
Does the phone actually ring?
More than about 30 calls and form fills a month. Below that there is nothing for a front desk to catch, and we will tell you so rather than sell you one.
Do you miss some of them?
Because you are on a roof, under a sink, mid appointment or asleep. If you have somebody answering every call already, you do not need this.
Is the job booked, rather than dispatched?
An appointment on a calendar is the thing the assistant can actually complete during the call. Work that gets dispatched to whoever is nearest is a worse fit, and we would rather say that than take the money.
Three yeses and it fits. Two and it probably does not, and we would rather work that out on a 15 minute call than after you have paid for a month.
Where it fits
Grouped by why the calls get missed, because that is the thing they actually have in common. This is not a full list and it is not a client list.
Roof, structure and exterior
The whole crew is on a roof or a ladder and nobody is near a phone.
- Roofing
- Siding
- Windows and doors
- Gutters
- Garage doors
Home systems
Calls arrive at the worst hour, and the first company to answer books the job.
- HVAC
- Plumbing
- Electrical
- Solar
- Water treatment
Cleaning and restoration
Emergency work at two in the morning, and quotes that go unanswered for days.
- Water damage restoration
- Mold remediation
- Carpet cleaning
- Pressure washing
- House cleaning
Grounds and property
Seasonal spikes where a week of missed calls is a chunk of the year's work.
- Landscaping
- Tree service
- Pool service
- Pest control
- Junk removal
Booked by appointment
The person who answers the phone is the person mid appointment.
- Auto repair
- Towing
- Veterinary and grooming
- Salons and barbers
- Gyms and studios
If you think this would work for your business, book a call and let's talk about it.
The shape matters more than the noun, so the list above is nowhere near all of it. If it does not fit, you will get that in a sentence rather than a proposal.
And where it does not
Stated plainly, because finding out later is worse for both of us.
- Anything HIPAA covers. Medical, dental, chiropractic, physical therapy, med spa and mental health. Every call here is recorded and transcribed, and those settings hold that data to a standard we have not built for yet.
- Attorneys, insurance and financial advice. The assistant would be one question away from a regulated answer, and it is not going to be the thing that gives one.
- Anything where the assistant would have to state a regulated price. It does not quote prices at all, in any vertical, on purpose. In these it would not even be allowed to try.
- Businesses whose routing is bigger than the product. Multiple locations with different teams, hours and escalation paths. We would rather say that up front than build something that sends the wrong caller to the wrong branch.
Five with a deeper read
A list of trades on an agency site usually means the same page five times with the noun swapped. These are not that. Each sets out the problem that belongs to that trade, what we would run against it and why, and the question we would want answered before quoting.
Roofing
Demand splits between storm emergencies and planned replacements, so the year arrives in bursts and the quiet stretches are where the money leaks.
How we would read this accountHVAC
The replacement versus repair mix is the whole game, and the wrong mix looks busy while doing nothing for the year.
How we would read this accountWindows and doors
The free in home estimate is a real, discrete, schedulable event. Structurally the cleanest fit on the list.
How we would read this accountWater damage restoration
The highest intent search demand of any trade here, and the customer is usually not the one paying.
How we would read this accountPlumbing
The most predictable, least seasonal demand of anything on the list, and the widest spread between the cheap job and the good one.
How we would read this accountBecause we can only read five
These are the trades whose ad accounts we have actually read enough of to say something specific about. Writing the same depth for the other sixty would mean inventing it, and a page of invented analysis is worse than no page.
The front desk needs none of this. It fits all of them.
The same model everywhere
One flat monthly fee of $3,500 a month, plus $2,500 of ad spend on your own card, direct to the ad platforms. One fee covers the work: building and running the campaigns, the landing page, the tracking and the follow up. The ad spend itself is separate and stays on your card, so nothing in the pricing quietly pushes the work toward one channel over another.
Ad spend sits on your own card, from $2,500 a month, paid straight to the ad platforms. We never touch your money, and the ad account, the tracking and the leads are in your name from day one.
Who this is not for
This list costs us leads, which is roughly the point of publishing it.
- Anyone national. The marketing package rests on a defined service area. Without one, the targeting has nothing to hold on to and the cost per job goes wherever it likes. The front desk itself is fine either way.
- Anyone whose phone is already covered. If somebody picks up every time, the front desk has nothing to add and you should keep your money.
- Anyone wanting the marketing package who cannot fund $2,500 a month of ad spend on top of the fee. That one is about the advertising, not the business. Both AI packages need no media at all, so this is a reason to start lower rather than a reason to walk away.
- Anyone who wants a guaranteed number of leads. We will not sell you one, and anyone who does is guessing with your money.
- Anyone who wants the assistant to quote prices. It never will, in any vertical, at any price. That is deliberate and it does not move.
Tell us what your last 90 days looked like and we will tell you whether we would take it on.