One budget, every job type
The drain clears absorb the money and the repipes never get found.
Plumbing
Marketing for plumbing companies. One flat monthly fee.
The steadiest demand of any trade on this site, and the widest gap between the cheapest job and the one worth having.
The problem that belongs to plumbing
The same channel that brings a repipe brings a drain clear, and most agencies bill you exactly the same for both. Worse, the drain clear is easier to win, cheaper per click and more frequent, so an account left alone drifts toward it on its own. Nobody has to sabotage anything. The default settings do it.
Your demand is at least predictable. It does not swing with the weather the way HVAC does, which makes it one of the few trades where a month of paid data is genuinely readable rather than a seasonal accident.
Before any of that
The calls you are already missing
Plumbing splits into work that can wait and work that cannot, and both call at bad hours. The burst pipe at 11pm goes to whoever picks up, and the scheduled water heater replacement quietly goes to whoever replied first.
The front desk takes both. It books the one that can be scheduled, and on anything that sounds like an emergency it stops, says one line and gets you, rather than putting a real problem in a calendar slot.
$500 to set it up, $500 a month. No contract and no advertising, so it costs nothing to find out whether that is your actual problem.
Incoming call
Friday, 11:26pm
My water heater's leaking all over the garage floor.
You've reached Truckee Meadows Plumbing. I'm an AI assistant and this call is recorded. Is the water still running out, or has it stopped?
Still going. I don't know where the shutoff is.
That's one for a person, not me. I'm getting Mike on the phone now, and he can talk you through the shutoff while he's on his way.
Stay on the line. He has your number if we get cut off.
Sent to a person, 14 seconds inNo booking attemptedMike dialled
An example of how a call goes, not a recording of a real customer.
The arithmetic
The spread is the point here, so we are not going to give you a single average job value and pretend it means something. A drain clear and a repipe are not the same business.
The number the audit runs on is your own revenue per paid job over the last twelve months, taken from your invoices rather than a cost guide. Source: your books. If that number does not exist yet, producing it is the first useful thing we would do, before a single bid changes.
What we would run, and why
Google Search, segmented by job type from day one rather than after the money is spent. High value intent and emergency intent do not share a budget in an account we build, because if they do, the cheap job wins by default.
Plumbing is named first in the first phase of Google's migration of Local Services Ads into Performance Max with pay per lead goals. Source: Google Ads Help article 17213585, which lists plumbing among the select home and storefront service categories beginning August 2026 in the United States, and states that previous campaign level performance metrics will not migrate. It lands on your account whether or not anyone tells you it is coming.
How we would read a plumbing account
The job type split is a tracking problem before it is a bidding problem.
Separating job value at the point of conversion is where we would start. It is also the part almost no account has, which is why so many plumbing accounts look busy and earn nothing: every call is the same size to the platform, so it buys more of whatever is cheapest.
One structural thing worth saying plainly, because it decides fit. Plumbing dispatches more than it schedules, and our system is built around a booked appointment on a calendar. That is a real difference rather than a detail, and it is worth ten minutes on the call rather than a paragraph here.
What we would want you to explain to us on the call: how a call becomes a truck, and whether anything is ever booked for a future date. We would rather ask than guess.
What is usually broken
Observations, not accusations. Most of these are true in most of the businesses we have looked at.
Calls counted, not valued
Every call the same size in the platform, so it buys more of whatever is cheapest.
The estimate that was never sent
A tech quotes a big job at the door, nobody writes it down, and it never gets followed up.
Reviews left to chance
A trade where the map pack does real volume, and no request going out after a good job.
The model, short
One flat monthly fee of $3,500 a month, plus $2,500 of ad spend on your own card, direct to the ad platforms. You fund ad spend on your own card, direct to the ad platforms. We never touch your money. 6 month minimum, billed monthly, and everything is in your name from day one.
The full mechanicOr start lower
The front desk is $500 to set it up, $500 a month. It buys no advertising, has no term, and answers the calls you are already getting. Most businesses should start there and only add the campaigns once the phone is covered.
The audit is free, 5 business days from your application, and it is for the marketing package rather than the front desk.
How the front desk worksTell us what your last 90 days looked like and we will tell you whether we would take it on.