Accessibility

We build and test against WCAG 2.2 Level AA, the Web Content Accessibility Guidelines published by the World Wide Web Consortium. It is the level named by most public sector procurement rules and the one US courts have generally treated as the reasonable benchmark.

We are not claiming certified conformance and there is no badge on this page. Conformance is a claim about every page at every moment, and the honest version is narrower: we test against AA, we fix what we find, and we say here what we have not fixed yet.

• Keyboard. Every link, button, form field and menu can be reached and operated with a keyboard alone. A visible focus outline follows you, and a "Skip to content" link is the first thing you reach on every page so you can jump past the navigation.
• Screen readers. Pages use real headings in order, one main heading per page, a main landmark, and labels attached to every form field rather than placeholder text standing in for a label.
• Color and contrast. Body text, buttons and captions are measured against the 4.5:1 minimum for normal text and 3:1 for large text. Color is never the only way information is conveyed.
• Images and icons. The site carries no photographs. Everything visual is drawn as an icon or a diagram, and the decorative ones are marked to be skipped so a screen reader reads the sentence rather than announcing an ornament beside it. Where an icon carries meaning on its own, it has a text label.
• Charts. The scorecard on the audit pages shows the number beside every bar, so the reading never depends on telling the colors apart.
• Zoom and reflow. The site is built with relative units and reflows to a single column, so it stays usable at 200% zoom and on a narrow phone screen.
• Motion. Animations are small and decorative, and they respect your operating system setting if you have asked for reduced motion.

On September 18, 2026 every page on this site was audited in a browser, measuring the computed color of each piece of visible text against the background actually painted behind it, rather than reading the intended values out of a stylesheet. The same pass checked heading order, main headings, skip links and landmarks on all 24 pages, this one included.

That pass found and fixed two contrast failures: the primary blue button was rendering its white label at 4.16:1 against a 4.5:1 minimum, and a caption color used for small print and form placeholders sat at 4.40:1. Both now clear AA on every surface they appear on.

Testing is manual and automated together. Automated checks catch contrast, structure and missing labels; they cannot tell you whether a page makes sense read aloud, which is why keyboard and screen reader passes are done by hand.

This section is here because a statement with nothing in it is not believable.

• Small link targets. Some navigation and footer links are slightly shorter than the 24 by 24 pixel target size AA asks for, though they are spaced far enough apart to be hit reliably. This is on the list to fix.
• Third party components. The chat window and the booking calendar are supplied by other companies and embedded in our pages. We test them, and we report problems upstream, but we do not control their markup. If either one blocks you, call or email and we will book you in directly.
• Documents. Audits and reports we send are written as web pages or as documents with real headings. Older PDFs may not be fully tagged. Ask and we will send the content in whatever format works for you.

There is deliberately no accessibility overlay, toolbar or widget on this site, and there will not be one.

Those products sit on top of a page and offer a menu of font and color adjustments. They do not repair the underlying markup that a screen reader reads, they frequently interfere with the assistive technology a visitor already has set up and prefers, and sites carrying them attract more accessibility complaints rather than fewer. We would rather fix the page.

Tell us and we will fix it. You do not need to know the technical name for the problem. "I cannot get past the form on the audit page with my keyboard" is a perfect bug report.

Email sean@rootlinemarketing.com or call (775) 380-8324. Rootline is a small company, so this reaches Sean directly rather than a ticket queue.

We aim to reply within two business days and to tell you either that it is fixed or when it will be. If something on the site is blocking you from getting information or booking a call, say so and we will give you that information or book the call by phone or email in the meantime, rather than making you wait for the fix.

This statement applies to rootlinemarketing.com. For how we handle your personal information, see the Privacy Policy.