6 month minimum
Running from signature. Paid search needs enough consecutive months to leave the learning phase and enough booked jobs to tell you anything. Under six months you would be paying us to run an experiment that never finishes.
How it works
The whole commercial mechanic, in plain sentences.
This is the page to screenshot and send to whoever else has to sign off. Nothing here is different on a call.
There are two ways in, and they work differently enough that it matters which one you are reading about. The AI packages are month to month and buy no advertising at all. The marketing package adds a paid channel, on a six month term, with the ad spend on your own card.
Two ways in
Which one applies to you
Everything further down this page is one of these two. Where a rule only applies to one of them, it says so.
The AI packages
Front Desk and AI Operations
$500 to set it up, $500 a month. Or $1,500 to set it up, $1,500 a month.
- Term
- Month to month
- Live
- Days, not weeks. Text waits on the carriers
- Ad spend
- No advertising, and no ad spend at all
- A setup fee at signature, then a monthly subscription that starts the day you go live, not the day you sign.
- Cancel any time, at least 7 days before the next billing date. No term, no notice period beyond that, no buyout.
- Nothing to fund on top. The fee is the whole cost.
- Everything except text is live in days. The text features, which are the reminders and the follow up, switch on once the carriers approve the number. That can take up to two weeks and it is outside our control, so we would rather you heard it now. Until then those notifications go by email.
- You keep your number, your carrier and your bill. It only ever picks up the calls you did not take.
The marketing package
Marketing Department
$2,500 to set it up, $3,500 a month. Plus $2,500 of ad spend, on your own card.
- Term
- 6 months
- Live
- Within 14 days of signature and access
- Ad spend
- $2,500 a month, direct to the ad platforms
- Everything in AI Operations, plus one paid channel built and run.
- A 6 month minimum term, because a channel needs consecutive months to leave the learning phase and enough booked jobs to tell you anything.
- Leave early with 30 days notice and buy out the rest at half the fee.
- The ad spend is a separate number that never passes through us.
What the fee covers
The work, all of it. Where advertising is involved, the ad spend itself is a separate number that never passes through us, and how that works is the next section down.
On Front Desk
- Every call you do not pick up, answered at any hour, and the job booked during the call.
- Price, insurance, emergencies and unhappy customers stopped and handed to a person.
- Every web form fill and every chat, answered by the same assistant.
- Confirmations, reminders at 24 hours and 2 hours, and no show recovery.
- A transcript, a recording and a summary of every call, in a dashboard you log into.
- A monthly pass where we read the conversations, fix what it got wrong and retune it.
- My phone number and email, for anything that will not wait for the call. I get back to you as soon as I can.
On AI Operations
- Everything in Front Desk.
- Quote and estimate follow up over 30 days once you mark a quote as sent, with the replies handled and the visit rebooked. It stops as soon as that customer contacts you. Price negotiation always goes to a person.
- Database reactivation: your past customers and dead quotes, worked on a seasonal calendar rather than blasted.
- Facebook, Instagram, Google Business Profile, chat and email, all answered by the same assistant in one inbox.
- A review engine. Four and five star replies can post automatically once you sign off the tone. Three stars and below always wait for a human.
- A recruiting screen: applicants call a dedicated number, get screened against your criteria, and the good ones book an interview.
- Bookings pushed into the software your crew actually opens, whether that is ServiceTitan, Housecall Pro or Jobber.
- A monthly report on what came in and what happened to it, plus a deeper tuning pass.
- A 30 minute call on the calendar every month.
- My phone number and email, for anything that will not wait for the call. I get back to you as soon as I can.
On Marketing Department
- Everything in AI Operations, which is everything in Front Desk as well.
- Campaigns built, run and read every week. Every lead graded, not sampled.
- A landing page built and hosted for the campaign.
- Conversion tracking, call tracking, form tracking, and the booked jobs imported back into the ad platform.
- A written report every month, a 45 minute call on the calendar every month, and a dashboard login you can check without asking us.
- My phone number and email, for anything that will not wait for the call. I get back to you as soon as I can.
Out of scope, on all three
- Filming and photography. You get the shot list. We do not hold the camera.
- Your main website. We build and host the campaign landing page. Rebuilding your site is a different job and we will say so rather than half do it.
- Organic search. It is not something we are good at and we will not pretend otherwise.
- Any guaranteed number of leads, jobs or revenue. We will not put a number in writing that we cannot control.
Marketing package only
How ad spend works
Ad spend goes on your card, direct to the ad platforms. We never touch your money.
The ad account is yours. The card on it is yours. The tracking is in your name. The leads are in your system. If you stop working with us tomorrow, you keep all of it and nothing has to be handed back, because none of it was ever ours.
The fee and the ad spend are two separate numbers. You pay us the fee. You pay the platforms what the platforms cost. We never invoice you for media and we never hold a balance.
The smallest spend we will start on is $2,500 a month. Below that a single channel does not book enough jobs in a month for the campaigns to have anything to learn from, and you would be paying us to manage something too small to read.
Marketing package
The first 14 days
Live within 14 days of signature and access. Ads, landing page, tracking and the full follow up layer including text.
- 01
Signature and access
The clock starts when both exist, not when one does. We need the ad account, the analytics and the phone system.
- 02
Build
Campaigns, landing page, tracking, call routing, and the response layer wired end to end and tested with a real phone.
- 03
Live
Ads serving, forms firing, texts sending. Day 14 at the latest.
- 04
Week one read
Every lead and every search term read by hand. This is where the first round of waste comes out.
Read only access to your ad account and your analytics is requested at audit stage rather than at signature. That is what makes the 14 days possible: by the time you sign, we have already seen the account and the build starts on day one instead of day six.
Marketing package
The term, and how you get out of it
None of this applies to the two AI packages. Those are month to month: cancel any time, at least 7 days before the next billing date, with no term, no notice period beyond that and no buyout.
Leaving early: 50% of what is left
Give 30 days written notice at any point and you buy out the rest of the term at half the monthly fee, paid on the normal cycle. It is a buyout, not a penalty. It exists so you are never trapped, and it is priced so that leaving is a decision rather than a reflex.
Renewal is offered, never assumed
We put renewal in front of you at day 120. If it is not agreed by day 150, the term ends at day 180 and that is that. There is no automatic new term. Silence ends the contract, it does not extend it.
Billing
Billed monthly on the 1st. The first charge is taken at signature and is prorated to the days left in that month, so signing on the 20th costs you 11 days and not a month. Six full charges follow it. There is no invoice to chase and no partial month to argue about, and your term ends on the last day of a month rather than in the middle of one.
Everything is in your name from day one
The ad account, the card, the tracking, the leads, the landing page domain. We get access to what is yours. You never get access to something of ours that stops working when the contract does.